Follow the Hedgehog Concept for Higher Rankings

Isaiah Berlin in his famous essay ‘Hedgehog and the fox’ divides the world into hedgehogs and foxes, based upon an ancient Greek parable. The cunning fox discovers myriad ways to attack hedgehog, while the simple hedgehog adopts just one strategy to combat its enemy.

For every new line of attack planned by the fox, hedgehog uses just one plain strategy; it simply rolls in to a little ball, with spikes emerging from all corners. The fox bounding towards its prey, sees hedgehog’s defense and calls of the attack.

Likewise, the first step towards making it to the front pages of search engine results is to adopt just one plain, first- rate strategy, that is the usage of Search Engine Optimization (SEO) tools. The application of these tools aids you in getting indexed on the first pages, which automatically helps you in reaping richer dividends in the form of increased website traffic = increased sales.

Again, toeing the line Hedgehog concept, the online business owner should concentrate on just one SEO tool. That is article marketing. Amazingly, research by far says that article marketing, a part of SEO strategy, is the most effective and efficient way of increasing website traffic. Concurring with this brilliant strategy are SEO experts experienced in the ways of the world. According to the experts, posting of articles in the article directories, helps online businesses attain desired ranks in the search results.

Now, the question is what kind of articles tick? Articles that have relevant keywords incorporated in them are what search spiders keep eyeing for. The search spiders pick and choose only those sites that have relevant keyword infested in them as articles with relevant keywords help you in building relevant backlinks. The quality of the backlinks in turn determines the altitude of your webpages.

Simply put, be passionate about just one thing, writing good keyword rich articles that would help you in building quality backlinks, thereby endowing you with quality rankings and guaranteed website traffic.

Backlinks- For guaranteed hits

Backlings can be referred to as incoming links to a website or a web page. And a strong back linking strategy insures that your site just gets targeted traffic, interested in buying whatever you have for sale. The known search engines use the presence of seo backlinks to decide the rankings of your site. For instance, Google, Yahoo and all other top notch search engine spiders look out for quality backlinks leading to your sites.

Keyword rich Articles – A terrific traffic generator

Article directories play a major role in garnering guaranteed hits to your sites. Since quality article directories, occupy a place of importance on Google and Yahoo, posting relevant keyword rich articles in such directories help you grab more of online traffic. The KEY is to use relevant targeted keywords in your articles and this way you get readers who are PRESOLD and looking for whatever your product or service, consequently these readers get a link to your site via such directories. This means not only just an increase in web traffic BUT an increase in RELEVANT, HIGHLY TARGETED web traffic.

For example, let's say you are selling ‘two wheelers’. The keyword "two- wheeler" is very broad and would bring in all sorts of irrelevant traffic. But if you narrow it down to "buy cheap two-wheelers" there you have a keyword that targets the people looking to buy a two-wheeler. The more targeted and relevant the keywords the better the conversions rates and narrower the competition gets.

Notwithstanding the keyword aspect, care should be taken that articles maintain a certain quality. Though we keep beating around the keywords to produce search engine optimized articles, but if the articles are not good to read at, automatically it gets thrown out of Google listing. A judicious mix of quality information and relevant keywords will leave the reader wanting for more.

In short, MORE KEY WORD RICH ARTICLES means MORE BACKLINKS means MORE TRAFFIC

Now a brief insight, into the Article submission process. Article submission is a two way process:

Manual Article Submission:

There are 1000 article sites, where manually articles have to be submitted. Remember, the more the number of articles you post, more the number of backlinks you could have. Manual article submission, demands that the best article submission sites are zeroed upon and bookmarked on your computer. Besides, submission guidelines have to be read in detail, so as to make sure that guidelines are strictly followed while publishing. Moreover, a proper track of submissions should be kept to avoid duplications. Nevertheless, manual article submission is a tedious job and you may finally end up spending most of your time submitting articles and not writing it.

Automatic Article Submission:

Nearly 5,186 sites and 66,236 people can be covered at one go, via automatic article submission service. Besides a professional review, is available on each of the article submitted. The other benefits include, automatic tracking; automatic relevant categorizing; mainstreamed submission guidelines as well as loads of help in writing effective content .

In short, the best tool for SEO and increasing web traffic is to focus on just one line strategy ‘article marketing’. According to Berlin, though Foxes pursue many ends at the same time and see the world in all its complexity, they are always scattered and diffused moving on many level. And despite of the hard work they put in, they eventually return empty-handed. Hedgehog on the other hand, simplifies a complex world into a single organizing idea, a basic principle or concept that unifies and guides everything and emerges victorious in the process.

One can go on and on, on the effectiveness of adopting one point strategy. So as an SEO expert, you know what you’re, one point strategy should be. GO ARTICLE MARKETING.